Create Your World

With Frameless, you can 3D digitize any place, any time. Whether you want to show your apartment or preserve memories from a leisurely holiday, Frameless lets you instantly turn it into a sharable immersive experience. Our innovative app enables you to capture any place - regardless of size or if it is indoor/outdoor - with multiple 360° panoramas, which are automatically connected to create in real time a cohesive virtual environment. With our easy-to-use editing interface, you can embed all sorts of media content to your environment. Enrich your panoramas with all of your best photos. Embed videos to show visitors where all the action is. Highlight popular hotspots with captions and tell a captivating story!

Frameless cross plattform exploration

Share Your Story

Frameless is built with WebVR so you can showcase your personalized virtual environment with just a link or embed it into your own web site! Now anyone around the world can experience your story on their smartphone, laptop or 3D glasses. Impress family and friends with virtual walkthroughs of your newly furnished home. Guide nature lovers to the best views of the sunset along your favorite hike. Impress foodies with advice on what to eat at the local street market.

Unleash Your Smartphone

Frameless’ algorithms let you quickly capture high-quality 360° images and links them in real time: after all 360° images are captured, your virtual environment is ready to use. Everything computes on your smartphone. There is no need for additional software, expensive equipment, or time-consuming processing in the cloud. This simplifies virtual content creation and lets you focus on enriching and sharing your stories. Our safe and secure hosting solutions will help you reach your audience across all platforms and devices!

Frameless mobile app


Our vision is to empower the millions of smartphone users around the world to instantly create immersive content, anytime and anywhere to unlock user-generated virtual content creation. Using our app, people can easily capture entire indoor and outdoor spaces and instantly turn them into highly immersive 360° virtual environments that can be enriched, shared and explored on multiple devices.


When Annette, co-founder of Frameless, wanted to show her new apartment to her parents, available options were limited to photo sharing and video chatting. To let her parents virtually step into to get a feeling of her new place, she created a virtual walkthrough of the apartment. Although she had access to cameras and equipment in her lab, creating the virtual environment still involved a time consuming and cumbersome process. So, we started working on a much quicker solution.


We are a tight-knit team with both broad and in depth AR/VR expertise and we are committed to bringing down barriers and complexity of creating immersive digital experiences.

Annette Mossel

Annette Mossel, PhD

Co-Founder | CEO

Annette is a researcher at heart, who loves to think of tomorrow’s technology and create novel solutions to enable them. She has a demonstrated history of developing innovative technologies beyond the state of the art, with more than ten years of virtual reality research experience at MIT Media Lab, Fraunhofer IGD, and Vienna University of Technology. She developed Frameless core idea and technology.

Hossam ElSifary

Hossam El-Sifary, MBA

Co-Founder | CBO

Hossam enjoys finding the beauty in a complex problem or situation and breaking it down to simpler more addressable problems. When he and Annette founded Frameless in 2017, Hossam built on 15 years of diversified international business, and more than 5 years of mentoring technology startups. He is a mechanical engineer, and also did an MBA with focus on entrepreneurship and innovation.

Rafael Perndorfer

Rafael Perndorfer, MSc

Software Engineer

Rafael got excited by virtual reality during his postgrad years at the Vienna University of Technology, where he joined the virtual reality research group as a research student. Besides working on algorithms for VR and 3DUI, he loves diving into software architecture concepts to produce robust and sustainable code.

Christian Schöauer

Christian Schönauer, PhD

Senior Software Engineer

Christian likes digging into deep tech problems and solving them using out-of-the box thinking and robust coding. He builds his solutions on more than ten years of R&D experience in the field of virtual and augmented reality, holds a PhD in Computer Science and has gathered international experience at MIT Media Lab, Austrian Academy of Sciences and Vienna University of Technology.

Thai Phan

Thai Phan, MSc

Senior Product Manager

Thai is fascinated by how humans keep pace with constant technological innovation. Prior to joining Frameless, he was an industrial design engineer with the USC Institute for Creative Technologies’ famed Mixed Reality Lab, where he studied the social implications of interacting inside virtual environments, designed open source VR technologies, and developed a test bed for human-drone teams.

Benjamin Hoeller

Benjamin Höller, BSc

Software Engineer

Benjamin got fascinated by pattern recognition and virtual reality as a postgrad student at the Vienna University of Technology, where he joined the virtual reality research group as a research student. He loves digging into algorithms in the field of AI, computer vision and VR, and has an eye for 3D modeling to produce awesome 3D printed prototypes.

Hannes Kaufmann

Prof. Hannes Kaufmann, PhD


Professor and head of virtual & augmented reality research group at Vienna University of Technology, Austria.

Matthias Zeppelzauer

Matthias Zeppelzauer, PhD


Senior researcher for computer vision and machine learning at University of Applied Sciences St. Pölten, Austria.

We are hiring!

We are a growing team of VR enthusiasts working on the next big thing. We have multiple years of experience in the field and looking for smart and talented team members who share our vision. We offer an exciting start-up environment and the chance to work on leading edge technology.

So, if you'd like to join our mission, drop us a message.

Our Partners

ORF TU Wien FFG Wirtschaftsagentur
wexelerate The Ventury VRISCH ARIOT

Contact us

Feel free to send us your enquiries at: