Our Story

When Annette, co-founder of Frameless, wanted to show her new apartment to her parents, available options were limited to photo sharing and video chatting. To give her parents a better understanding of her new place, she created a virtual walkthrough of the apartment. Although she had access to cameras and equipment in her research lab, creating the virtual environment still involved a time consuming and cumbersome process. So, we started working on a much quicker solution.

Frameless History2017
Nov 2017: Frameless 1st prototype

Who we are: .

Frameless is a tight-knit team of creative, analytical, curious people with both broad and in-depth knowledge of Mixed Reality and Artificial Intelligence, and committed to unlocking possibilities, simplifying the complex, and developing novel ways to tackle tough problems.

Annette Mossel

Annette Mossel, PhD

Co-Founder | CEO

Annette Mossel, PhD

Annette is a mixed reality expert and researcher at heart, who loves to think of tomorrow’s technology and create novel solutions to enable them. She has a demonstrated history of developing innovative technologies beyond the state of the art, with more than ten years of mixed reality research experience at MIT Media Lab, Fraunhofer IGD, and Vienna University of Technology. She developed Frameless core idea and technology.
Hossam El-Sifary

Hossam El-Sifary, MBA

Co-Founder | CBO

Hossam El-Sifary, MBA

Hossam enjoys finding the beauty in a complex problem or situation and breaking it down to simpler more addressable problems. When he and Annette founded Frameless in 2017, Hossam built on 15 years of diversified international business, and more than 5 years of mentoring technology startups. He is a mechanical engineer, and also did an MBA with focus on entrepreneurship and innovation.
Rafael Perndorfer,

Rafael Perndorfer, MSc

Lead Software Architect

Rafael Perndorfer, MSc

Rafael got excited by virtual reality during his postgrad years at the Vienna University of Technology, where he joined the virtual reality research group as a research student. Besides working on algorithms for VR and 3DUI, he loves diving into software architecture concepts to produce robust and sustainable code.
Christian Schönauer

Christian Schönauer, PhD

Senior Software Engineer

Christian Schönauer, PhD

Christian likes digging into deep tech problems and solving them using out-of-the box thinking and robust coding. He builds his solutions on more than ten years of R&D experience in the field of virtual and augmented reality, holds a PhD in Computer Science and has gathered international experience at MIT Media Lab, Austrian Academy of Sciences and Vienna University of Technology.
Thai Phan

Thai Phan, MSc

Senior Product Manager

Thai Phan, MSc

Thai is fascinated by how humans keep pace with constant technological innovation. Prior to joining Frameless, he was an industrial design engineer with the USC Institute for Creative Technologies’ famed Mixed Reality Lab, where he studied the social implications of interacting inside virtual environments, designed open source VR technologies, and developed a test bed for human-drone teams.
Benjamin Höller, BSc

Benjamin Höller, BSc

Software Engineer

Benjamin Höller, BSc

Benjamin got fascinated by pattern recognition and virtual reality as a postgrad student at the Vienna University of Technology, where he joined the virtual reality research group as a research student. He loves digging into algorithms in the field of AI, computer vision and VR, and has an eye for 3D modeling to produce awesome 3D printed prototypes.
Kevin Pirner

Kevin Pirner, BSc

Software Engineer

Kevin Pirner, BSc

Kevin loves to combine his strong background in web and mobile development with emerging technologies to create innovative solutions. He is currently finalizing his post grad studies in computer science at the University of Applied Sciences St. Pölten where he was a research student with the pattern recognition group before joining Frameless, working on ultra sonic tracking (project "SoniControl") to make the internet a safer place.
Hannes Kaufmann

Prof. Hannes Kaufmann, PhD

Advisor for Mixed Reality

Prof. Hannes Kaufmann, PhD

Professor and head of virtual & augmented reality research group at Vienna University of Technology, Austria.
Matthias Zeppelzauer

Matthias Zeppelzauer, PhD

Advisor for Artificial Intelligence

Matthias Zeppelzauer, PhD

Senior researcher and professor for pattern recognition and machine learning at University of Applied Sciences St. Pölten, Austria.

Join our Team

As a growing team of MR & AI enthusiasts working on the next big thing, we are looking for smart and talented team members who share our vision. We offer an exciting start-up environment and the chance to work on leading edge technology.  So, if you’d like to join our mission, drop us a message.

Who we work with

We work with visionary companies seeking smart mixed reality solutions. Our clients include ORF, City of Vienna, StoreMe, VRisch, among others.

ORF
City of Vienna
StoreMe
VRISCH
ARIOT

We have been part of yC Startup School (fall 2018) and constantly push our tech development by collaborating on R&D with leading institutions to deliver cutting edge technology. Our partners are Vienna University of Technology, St. Pölten University of Applied Sciences, the Austrian Research Promotion Agency, and innovation funds at the Vienna Business Agency.

yC School
TU Wien
FHStPoelten
FFG
Vienna Business Agency
Knusperleicht